MARKETING SKILL AND PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISE
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ABSTRACT
The study examined marketing skill and promotion of small and medium scale enterprise using small and medium in ilorin south local government area as case study. The study specifically was aimed at examining the impact of Marketing skill on the promotion of small and medium scale enterprise in ilorin South local government area.
The study employed the survey design and the Simple random sampling technique to select 51 SMS operators and owners from ilorin South local government area. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtained through the administration of the questionnaires was analyzed using the frequency table. While the formulated hypothesis were tested using Chi-square statistical tool.
The results showed that Boosting business growth, Increasing in sales & revenue, Growing customer base, Achieving goals and Business promotion are the role of marketing skill in the promotion of small and medium.
The study concluded that the impact of marketing skill in the promotion of small and medium scale enterprise in Ilorin South local government area is low. The marketing communications system is the general framework for promotion, aiming to present the business, its products and services, to raise awareness of potential customers and, of course, to increase sales to obtain a higher profit, hence this stipulates that the relevance of marking skill cannot be over emphasized and at such is the bedrock of every business success.
Promotion is one of the action areas of marketing, being expressed through a set of activities and means of informing and attracting potential buyers to points of sale in order to meet their needs and desires and, implicitly, to increase the economic efficiency of the activity of the producing entity. Therefore this study suggest that owners of SMS enterprises should considered it necessary to embark and establish an interval promotion for their business as its effect stipulates rapid business growth and expansion.
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