MARKETING SKILL AND PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study examined marketing skill and promotion of small and medium scale enterprise using small and medium in ilorin south local government area as case study. The study specifically was aimed at examining the impact of Marketing skill on the promotion of small and medium scale enterprise in ilorin South local government area.
The study employed the survey design and the Simple random sampling technique to select 51 SMS operators and owners from ilorin South local government area. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtained through the administration of the questionnaires was analyzed using the frequency table. While the formulated hypothesis were tested using Chi-square statistical tool.
The results showed that Boosting business growth, Increasing in sales & revenue, Growing customer base, Achieving goals and Business promotion are the role of marketing skill in the promotion of small and medium.
The study concluded that the impact of marketing skill in the promotion of small and medium scale enterprise in Ilorin South local government area is low. The marketing communications system is the general framework for promotion, aiming to present the business, its products and services, to raise awareness of potential customers and, of course, to increase sales to obtain a higher profit, hence this stipulates that the relevance of marking skill cannot be over emphasized and at such is the bedrock of every business success.
Promotion is one of the action areas of marketing, being expressed through a set of activities and means of informing and attracting potential buyers to points of sale in order to meet their needs and desires and, implicitly, to increase the economic efficiency of the activity of the producing entity. Therefore this study suggest that owners of SMS enterprises should considered it necessary to embark and establish an interval promotion for their business as its effect stipulates rapid business growth and expansion.
Related Project Materials
AUDIENCE PERCEPTION OF MEDIA COVERAGE AND MANAGEMENT OF THE 2011 POST ELECTION VIOLENCE IN KADUNA STATE
ABSTRACT
The media can be used as an instrument to build as well as to destroy the hum...
THE INCIDENCE OF HIV IN BLOOD DONORS
ABSTRACT
This study of the incidence of HIV in blood donors was carried out at Bishop Shanahan Hospital...
RUGA SETTLEMENT INITIATIVE: A PANACEA FOR CONFLICT BETWEEN HERDSMEN AND FARMERS IN NIGERIA
ABSTRACT
Recent Killings and destruction of lives and property by a particular tribe known as the Fulani has been on the...
THE ROLE OF COST MANAGEMENT IN SUPPLY CHAIN OPTIMIZATION
ABSTRACT
THE ROLE OF COST MANAGEMENT IN SUPPLY CHAIN OPTIMIZATION
This study investigates the role of cost management in supply...
THE IMPACT OF MOBILE TECHNOLOGIES ON INFORMATION SYSTEMS
THE IMPACT OF MOBILE TECHNOLOGIES ON INFORMATION SYSTEMS
Abstract: This study aimed to assess the...
THE EFFECT OF ACCOUNTING FOR CROSS-BORDER COMPLIANCE AND REGULATORY REQUIREMENTS
ABSTRACT
This study investigates THE EFFECT OF ACCOUNTING FOR CROSS-BORDER COMPLIANCE AND REGULATORY REQUIREMENTS, focusing on understand...
THE IMPACT OF MODERN OFFICE EQUIPMENT ON THE JOB PERFORMANCE OF SECRETARIES
ABSTRACT
This research was conducted to ascertain the impact of modern office equipment on the secretar...
BUDGETARY CONTROL: AN EFFECTIVE TOOL FOR PLANNING AND CONTROL IN THE BANKING INDUSTRY
ABSTRACT
This study was carried out to examine budgetary control as an effective tool for pla...
EXPLORING THE BENEFITS OF EARLY CHILDHOOD YOGA PROGRAMS ON EMOTIONAL REGULATION
ABSTRACT: This study explored the Benefits of Early Childhood Yoga Programs on Emotional Regulation. The objectiv...
HEALTH CARE DELIVERY SYSTEM FOR INMATES OF THE NIGERIA PRISON: A CASE STUDY OF NIGERIAN PRISON SERVICE ADO EKITI
ABSTRACT
This study presents a picture of what the Nigerian prison system and its administration look l...
